The Question Every Business Owner Asks
Should I build a mobile app or just have a really good website? The answer depends on what you're trying to achieve.
When a Website Is Enough
A responsive, mobile-optimized website handles the vast majority of what most Moroccan businesses need.
- Show your products or services
- Capture leads and inquiries
- Take bookings and reservations
- Process simple payments
- Build brand awareness
A website costs a fraction of an app and reaches everyone—iPhone users, Android users, desktop users, anyone with a link.
When a Mobile App Makes Sense
Apps are justified when you need something a website can't do:
- Push notifications — Remind customers of appointments or promotions
- Hardware access — Camera for document scanning, Bluetooth for hardware integration
- Offline access — Some apps work without internet (e.g. delivery apps)
- Complex user accounts — Loyalty programs, social features
Cost Comparison
- Website: 15,000-75,000 MAD, 1-4 weeks
- Mobile App: 100,000-500,000+ MAD, 3-12 months
- Website + App: 150,000+ MAD, 4-12 months
Our Recommendation
Start with a great website. If you discover specific needs that only an app can solve (high-volume push notifications, hardware integration, etc.), then consider adding an app. Most Moroccan businesses don't need an app to grow.